EveryHuman Detroit: a custom scent in five minutes, starting at $25
DETROIT. EveryHuman Detroit has opened inside Hudson's Detroit Tower on Nick Gilbert Way, the first standalone U.S. location for the fragrance studio. A machine called the ScentRobot blends a custom perfume from 52 fragrance building blocks, based on a short set of questions about preferences and memories.
The quickest version takes about five minutes, and a 5 ml bottle starts at $25. Walk ins are welcome, and longer workshop sessions are available by booking ahead.
It's AI picking your cologne, one questionnaire at a time.
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